We are delighted to announce that we are a finalist for the Digital Initiative category at this year’s Catering Insight Awards!
The Catering Insight Awards celebrate the best in the business and excellence in the catering equipment industry, suppliers, and distributors. This year, saw a record number of entries, with nominations submitted across the UK.
Voting for this year’s Catering Insight Awards will open next week with senior executives from the industry receiving an email invitation to cast their votes.
The winners will be announced at the annual prestigious gala ceremony on Thursday 3rd November at the Leonardo Royal Hotel, Tower Bridge in London. The ceremony is the highlight of the catering equipment calendar and is set to celebrate the very best in the industry!
About the Digital Initiative of the Year category…
This category honours distributors who have been embracing the digital medium, whether it’s for sales, service, technology, or social media!
TAG Catering Equipment set about creating a digital initiative to capitalise on the buzz associated with The Great British Menu TV programme. We devised and released a downloadable digital wall planner, updated weekly, and promoted via multiple social media channels while the series aired.
Highlights of the initiative included:
- Nearly 500 downloads of the wall planner
- 22,932 impressions
- 3,434 accounts reached
- 177 content interactions
- 110 accounts engaged
- Engagement across all social channels from accounts such as the Great British Menu, Andi Oliver, Nisha Katona, Spencer Metzger and other competing chefs.
The initiative was by far the most successful digital initiative that we have ever executed, with impressions, reach and engagement surpassing any other two-month campaign period.
Our fingers and toes are crossed for the gala ceremony on the 3rd November.
We’d like to take the time to thank all our team and trusted suppliers for helping us achieve the finalist nominations!
Watch this space for more news or keep up-to-date by following the official hashtag #CateringInsightAwards2022.